Investing in new builds starts with a clear understanding of the market. That is why Potrell closely monitors developments in the Flemish rental market. Three figures highlight the key trends shaping the market today and why new builds are an interesting investment.
1. 50,000 Structural shortage of rental properties
The shortage of quality rental properties in Flanders continues to grow. This is also reflected in the latest CIB Rental Barometer: fewer than 50,000 new rental contracts were registered in 2025, a historic low. Demand for rental properties remains high, while the available supply is not growing sufficiently to keep pace. As a result, it is becoming increasingly difficult for prospective tenants to find a suitable home.
2. €907 The average rent for a flat
The tight rental market is directly reflected in rising rents. According to the CIB Rental Barometer, the average rent for a flat currently stands at €907 per month. For a terraced house, this rises to €1,054, for a semi-detached house to €1,176 and for a detached house to €1,192 per month. The limited availability of quality rental properties continues to support rental prices.
Potrell offers investors a varied range of new-build properties: from flats, such as those in Muidepoort (Ghent) and Torhoutse Steenweg (Bruges), to semi-detached and terraced houses in developments such as Denderleeuw and Willebroek. This allows you to choose the type of property that best suits your investment strategy and target group.
3. 25% of newly rented properties have an EPC A rating
The preference for energy-efficient homes has increased significantly in recent years. In 2020, only 13% of newly rented properties had an EPC A rating. Today, that share has almost doubled to 25%. This trend shows that tenants are increasingly making a conscious choice for an energy-efficient home.
By investing in an energy-efficient Potrell new build, you choose a property that responds to current market demand. All our new-build houses and flats comply with current energy standards and are designed with comfort, sustainability and low energy bills in mind. This means they meet the expectations of both today's and tomorrow's rental market.
The figures show a clear trend: a structural shortage of rental properties, rising rents and a growing preference for energy-efficient homes. Energy-efficient new builds respond directly to this market demand, combining strong rental potential with sustainability and limited maintenance and renovation costs.
Curious to see how these market trends translate into a specific investment? Discover our current range of energy-efficient new-build properties and calculate the potential return using the investment calculator on our website.
Discover our investment properties
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Herzele. St.-Mauritsplein
Waking up to a view of the church tower in Ressegem? This stylish new-build project combines a rural setting with modern architecture and well-designed homes. Choose from semi-detached or terraced houses with three bedrooms, expandable to four, and enjoy every comfort in a peaceful setting.
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Evergem. Boutstraat
This small-scale residential project on the green edge of Ghent offers semi-detached and terraced BEN homes with an integrated garage, 3 to 4 bedrooms, easy access to Ghent and an energy-efficient E-level of 30 in a quiet, family-friendly setting.
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Denderleeuw. Guido Gezellestraat
Three modern terraced new-build houses in Guido Gezellestraat, designed with a focus on space and living comfort. Featuring an integrated garage, three bedrooms and a spacious attic that can be fitted out as an additional bedroom. The ideal family home in an easily accessible location.
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Opwijk. Steenweg
Discover this small-scale new-build project located along Steenweg 195 in Opwijk, consisting of 2 semi-detached and 2 detached houses. Thanks to its location, you benefit from easy accessibility and strong connections to the surrounding municipalities and main roads.
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Koolkerke. Brugse Steenweg
Discover this new-build project offering a varied selection of energy-efficient houses with 3 to 4 bedrooms in Bruges. Ideal for young families or investors!
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Berlare. Maaidonk
Discover these 4 modern semi-detached new-build houses in a rural and green environment in Uitbergen (Berlare).
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Lokeren. Oude Heerweg
Contemporary new-build houses with easy access in Lokeren. This location is an ideal base for those who want to combine accessibility with living comfort.
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Sint-Denijs-Westrem. Hogeheerweg
All houses are equipped with the latest technologies, including a heat pump and underfloor heating. This allows them to easily achieve an E-level of 30.
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Oudenaarde. Robert De Preesterstraat
In a quiet side street in Oudenaarde, a modern residential project is taking shape, featuring 11 stylish houses on a low-traffic, private residential courtyard.
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Knesselare. Maldegemseweg
Energy-efficient new-build homes at 6% VAT in a quiet, well-connected area of Knesselare, featuring west-facing and spacious garden plots. Practical layout with 3 to 4 bedrooms, optional indoor garage, and generous living space.
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Wieze. Bontegem
In rural Bontegem, a charming sub-municipality of Wieze, Potrell is developing a small-scale new-build project of four semi-detached houses on plots of approximately 700 m².
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Willebroek. Emiel Vanderveldestraat
Modern new-build houses in a green and family-friendly neighbourhood in Willebroek.
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Wachtebeke. Plassenstraat
A modern new-build house in a rural location in Wachtebeke. This spacious home offers a high level of living comfort thanks to its open and functional layout.
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Wachtebeke. Plassenstraat
4 modern new-build houses in the pleasant and quiet town of Wachtebeke. This project consists of a varied mix of houses with both pitched roofs and flat roofs.
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Laarne. Jozef Van De Veldestraat
This energy-efficient residential project (E30) in Kalken features 3 terraced and 2 semi-detached homes with 3 to 4 bedrooms, a garage or carport, modern energy systems, and a quiet yet well-connected location near Ghent, fully customizable to your personal style.
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Opwijk. Steenweg op Aalst
3 new-build houses in a quiet setting in Opwijk with open views over the fields behind. You enjoy a rural living feel without compromising on accessibility.
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Gent. Muidepoort
6 flats City of Ghent Many facilities Good mobility Spacious terrace E-peil 30 ENVIRONMENT The location at Muidepoort offers a perfect balance between urban living and serene green surroundings. The proximity of parks, walking paths along the Leie and a wide range of shops and dining options make this an ideal place to live. Muidepoort is known for its cosy and dynamic atmosphere, making it an attractive residential area for both young professionals and families. Here, you enjoy the best Ghent has to offer, with easy access to the city centre and excellent public transport connections. LAYOUT Our flats offer a harmonious blend of space and light, with large windows that fill every room with natural daylight. The open living areas are perfect for both relaxation and entertaining, and the modern kitchens are equipped with the latest appliances. Each flat features one to three bedrooms, making them suitable for families, professionals and investors alike. The living areas of the flats range from 67 m² to 137 m². E-PEIL 30 Built with sustainability in mind, the flats are energy-efficient and equipped with a heat pump and solar panels. This not only results in lower energy costs, but also contributes to a greener future. Interested in this project? Get in touch with us today via info@potrell.be or call 09 394 67 95 and discover how you can become part of the vibrant new-build project Residentie Muidepoort, located at Muidepoort 46 in Ghent.
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Brugge. Torhoutse Steenweg
This project offers 10 beautiful flats with modern comfort and an excellent location, easily accessible via the E403/E40 approach roads.
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Ieper. Diksmuidseweg
Potrell is developing nine stylish flats overlooking the marina in Ypres. These flats are located close to the vibrant city centre.