Published in De Tijd’s 'De vastgoedinvesteerder’ magazine on 18/10/2025.
Potrell has been active as a dynamic property developer since 2007, specialising in residential new-build projects in Flanders. The company focuses on quality and affordable houses and apartments, with an emphasis on sustainability, energy efficiency and contemporary living comfort.
What stands out today? Three distinct shifts are helping to determine property values:
Sustainability is no longer an extra, but a must. Solar panels, heat pumps and a strong E-level are standard, ensuring future-proof homes that both retain and increase their value.
Residents choose locations close to work, leisure and culture. Projects in vibrant parts of the city boost the quality of housing as well as rental and resale values.
Investors are increasingly focusing on emerging neighbourhoods and cities, with lower entry prices and higher growth potential.
t Vanderveldehof: from industrial site to modern residential area
In Willebroek, a former business site is being redeveloped as a residential project with 25 new-build homes. Vacant and outdated infrastructure gives way to a contemporary, energy-efficient residential environment that offers investors a sustainable and valuable opportunity.
Muidepoort: new-build apartments in Ghent!
At the heart of the Muide-Meulestede transition zone, Residentie Muidepoort is taking shape: a small-scale new-build project that responds to urban dynamics and the demand for sustainable housing solutions. It comprises six energy-efficient apartments (67-137 sq. m.) with one to three bedrooms, spacious terraces and modern finishes.
Contemporary new-build houses with easy access in Lokeren. This location is an ideal base for those who want to combine accessibility with living comfort.
All houses are equipped with the latest technologies, including a heat pump and underfloor heating. This allows them to easily achieve an E-level of 30.
In a quiet side street in Oudenaarde, a modern residential project is taking shape, featuring 11 stylish houses on a low-traffic, private residential courtyard.
Modern new-build houses in a green and family-friendly neighbourhood in Willebroek.
6 flats City of Ghent Many facilities Good mobility Spacious terrace E-peil 30 ENVIRONMENT The location at Muidepoort offers a perfect balance between urban living and serene green surroundings. The proximity of parks, walking paths along the Leie and a wide range of shops and dining options make this an ideal place to live. Muidepoort is known for its cosy and dynamic atmosphere, making it an attractive residential area for both young professionals and families. Here, you enjoy the best Ghent has to offer, with easy access to the city centre and excellent public transport connections. LAYOUT Our flats offer a harmonious blend of space and light, with large windows that fill every room with natural daylight. The open living areas are perfect for both relaxation and entertaining, and the modern kitchens are equipped with the latest appliances. Each flat features one to three bedrooms, making them suitable for families, professionals and investors alike. The living areas of the flats range from 67 m² to 137 m². E-PEIL 30 Built with sustainability in mind, the flats are energy-efficient and equipped with a heat pump and solar panels. This not only results in lower energy costs, but also contributes to a greener future. Interested in this project? Get in touch with us today via info@potrell.be or call 09 394 67 95 and discover how you can become part of the vibrant new-build project Residentie Muidepoort, located at Muidepoort 46 in Ghent.
This project offers 10 beautiful flats with modern comfort and an excellent location, easily accessible via the E403/E40 approach roads.
In the quiet Wijngaardstraat in Denderleeuw, three stylish semi-detached houses are being built. Thanks to energy-efficient techniques, these homes achieve a favourable E-level.
Four semi-detached houses on the popular Ringlaan, a quiet neighbourhood where you still have everything close by. The garden finishing is fully provided by Potrell.